Since I started selling on TpT, I’ve learned a TON about creating products, designing covers, writing descriptions and marketing. I’ve used YouTubes, Pinterest and other teacher blogs to figure out everything that goes into putting a resource up on TpT. Though the most valuable research I’ve done was looking at well known TpT author’s stores and seeing what they do. Why reinvent the wheel right? Here’s what I’ve learned throughout all my research about how to get your products noticed on TpT.
Tips to Get Your Product Noticed
Square Thumbnails
Many well known TpT authors use square thumbnails. A thumbnail is the little picture that comes up when you search for a product. The square design seems to be much more appealing to the eye. Check out Lucky Little Learners page to see some eye catching thumbnails.
Tip – To create square thumbnails, set your powerpoint slide up to be 12 in x 12 in. Also remember to use a large, bold font so it’s easily read when buyers are browsing their search.
Detailed Description
Once your product is ready, all you want to do is put it up on TpT as soon as possible to start seeing the $$ roll in. Don’t forget to take the time to write a detailed description that explains exactly what is in the resource. Check out Tara West’s resource to see a good example of a detailed description.
Tip – Add a “Let’s Connect” section that is clickable to your social media to add a personable touch and let your buyers find you on other platforms.
You’ll find this at the bottom of every one of my product descriptions!
Add a Preview
It’s important to add a preview so buyers can get a sneak peak of the product and feel more comfortable purchasing.
For big resources – convert your resource to images and in a separate powerpoint layer the images so parts of the pages can be seen. See Deanna Jump’s resource here for a good example of this!
For small resources – create a preview from your original resource by duplicating the file and delete some of the pages (so buyers aren’t seeing your entire product) and write “PREVIEW” over the pages so they are protected. Turn this document into a pdf and upload.
Market on Instagram
One way to show off your awesome resources is to post on Instagram. I created an Instagram account for only my teacher things. On there, I post my products in action and share sneak peaks of new products through my Instagram stories.
Tip – Use a program like Link in Profile to have a way for your buyers to click through to your product.
Pin them on Pinterest
Another way to share your products are to post them on Pinterest. I created a business Pinterest account for my One Kreative Kindergarten brand to share only teaching things with followers. Pinterest is such a great tool and search engine for buyers to search for your key terms and find your products.
Tip – Make a separate photo using Canva pinterest dimensions for your pins.
Tip – Join group boards on Pinterest or Tribes on Tailwind and post in those groups to hopefully get your pin re-pinned.
Post on Facebook
Now I have to admit, Facebook is the platform I know the least about because I’m just getting into it myself. However, I have joined many Facebook groups and liked different teacher pages, so I’ve noticed that many TpT authors promote on there too. I’ve seen Teach Create Motivate use Facebook lives to showcase her products. I also notice other authors posting links to their products to get the word out. Facebook can be a great marketing tool to share your resource to the teaching community.
What do you do to get your perfect product noticed?
You may also be interested in…
Steps to Upload a Product on TpT
Using PowerPoint to Create Editable Resources
