Pinterest is such a great resource to generate tons of traffic for your TpT products. However, you can’t just pin your thumbnail because square pictures just don’t show well on Pinterest. That’s why it’s so beneficial to take the extra step and create a unique pin for each TpT product. (Okay, I’m guilty of just pinning my square thumbnails, but my pins do better when they’re “Pinterest” size.) Here’s how I create my pins!
How to Create Pins for Your TpT Products
I create pins in two different ways: 1) using Canva and 2) using Powerpoint. Mostly, I use Canva because I like the “Brand” feature, so I can click into a template I’ve made, that way many of my product pins look similar. It also saves time rather than setting up and creating brand new pins every time. You could set up a template on Powerpoint as well, I just haven’t.
Large Readable Title
The first thing you need when creating your TpT product pin is a title. Make sure this is easy to read as you want it to stand out when teachers are scrolling through Pinterest. Now is not the time to use the cutesty font that may be super cute, but is unreadable. I also try to keep my title short but descriptive of what the product is. You can put the extra details in the description below the pin picture.
Picture
Once you have your title, you need to add a picture (or pictures) of the product. Many teachers like to visualize how the product would look in their classroom. You can help them do this by showing your product in action. So, while you’re having your students test out your product, make sure you snap some pictures that you can use when you create your pin!
Watermark or Logo
Lastly, I like to add my watermark on the pin so teachers can see at a glance that the product is my work. This helps me as I grow my brand so others can recognize my work and it’ll help you grow your brand as well!
Tips
Here are some tips to get your pins noticed and re-pinned!
Join Tailwind
Join Tailwind and schedule your pins to go out to multiple boards at sporadic times. Also, pin to group boards (like mine!)
Learn more about using Tailwind through these blog posts:
How to Use Tailwind to Market TpT Products
All You Need to Know About Tailwind Tribes
Keep Your Pins Simple
It’s easy for us to get overwhelmed when we see too much going on. When you’re designing your pins – less is more. Stick to a simple, clean look instead of putting everything onto your pin.
Find this helpful? Let me know below! Also, I’d love to re-pin your TpT product pins!
