Before I dive into how to create a growing bundle on TpT, let me define what this is. A bundle is multiple products that go together to create a larger product. A growing bundle is an unfinished product that buyers can purchase for a discount. TpT creators sell growing bundles at a discount because they’re not finished when the buyer purchases. As the seller adds more to the growing bundle, the price increases. Once the growing bundle is finished, the price will be the full price, however I always set my bundles up to be 20% off what buyers would pay if they purchased the products individually.
When I first started selling on TpT I noticed that other sellers use this tactic to draw buyers in. How can someone say no to a discount? I know I can’t! So when I noticed other sellers using growing bundles, I wanted to as well. My first growing bundle I created was my jungle decor pack. When I put up this growing bundle, I had no clue what I was doing but I learned along the way. Every growing bundle since, I’ve learned a little more. Here are the six steps you need to take to create a growing bundle on TpT!
1. Outline what your finished product will look like.
First, you need to determine what your finished bundle will look like. How many components will be in your bundle? What is your theme? What type of activities will it have?
You need to write out what your pricing will be as your growing bundle grows. Like I mentioned above, start out with the lowest price your bundle will be and as you add products to the bundle, increase your pricing. My bundles are always 20% off what buyers would pay if they purchased the products individually.
Check out a few of my growing bundles below. (Some of them are finished growing now.)
Kindergarten Projects for the Year
Seasonal Write the Room Growing Bundle
2. Create the first part of your bundle.
Some TpT creators put up a growing bundle without anything in it. I haven’t done this because I like giving the buyer something right away. You can navigate your growing bundle however you feel works for you and your store.
When I put up a growing bundle, I give part of the bundle. You’ll need to create this first part if you’re like me and want to give your buyer something right away.
3. Create a description for what is already in your growing bundle and what is to come.
It’s important to make your buyer aware of everything that your growing bundle will have when completed and what your bundle already has in it. For example, I have a seasonal write the room bundle. In my description of the product, I include what Write the Room themes already included and what will be included in the future. Buyers will only purchase your growing bundle if they trust you and know exactly what to expect from this product.
4. Tell your buyers when they can expect each part of your growing bundle.
I like to include dates for when buyers can expect to receive certain parts of the growing bundle. For example, I have a projects for the year bundle for monthly projects students can complete in class or at home. When setting up this bundle, I wanted buyers to know that they’ll receive a new project every first of the month. It’s good to set a timeline for yourself (to keep you accountable) and for your buyers so they can plan when they’ll use the different parts of your bundle.
5. Upload your product.
Now that you’ve planned all the logistics, it’s time to upload your growing bundle! I like to use the term “growing bundle” in both my product title and description because I believe it catches a buyer’s eye. Once your bundle is complete, you might want to take the growing out of the title/description because it’s fully grown.
How to Upload: The way you upload a bundle with multiple parts is by putting everything into a folder, right clicking and press compress. This will turn your folder into a zip file and you upload the zip file on TpT. If you need more step by step instructions for this, don’t be afraid to reach out in the comments or my contact me section.
6. Upload future parts of your bundle until complete.
Make sure you’re hitting your deadlines, when you told buyers they’d be completed. I always check the box when re-uploading, that tells my buyers when I’ve updated a resource and in the text box I explain what they can find in the newly updated bundle.
I love both creating and purchasing growing bundles! They’re an awesome way to draw in buyers for more sales and purchase at a discount. Let me know your experience with growing bundles in the comments below.
